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roi

Why do you need to measure the ROI of communication?

Whenever you need to calculate the financial success or failure of an action, ROI is involved. Also known as

roi

Agency or client: who should measure the ROI of communication?

The ROI (Return on Investment) is fundamental to measure the success of an action or communication campaign. After all,

ROI in press

ROI in press relations: understand how to apply the calculation

ROI in press relations or consulting and in areas such as marketing is a simple calculation. Simply subtract the

roi

5 Ways to Calculate ROI in Public Relations

Measuring communication results is not always an easy task, as it involves individualized issues such as market positioning and

measure results

Why does public relations need to measure results?

Reputation is the most valuable asset of brands, something that, for more than a century, has been associated with

media valuation

Is Media Valuation Still Relevant in the Digital Age?

One of the responsibilities of a public relations person is to measure the results of a company’s campaigns, image,

roi

What are the challenges of measuring communication ROI?

There are some challenges in measuring the ROI (return on investment) of certain communication actions. Thus, to evaluate the

5 metrics to measure spontaneous media in the press

Spontaneous media, or earned media, is the organic mention of a brand in the media. To measure the reach

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