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Competitive strategy

Competitive strategy: how to use media monitoring to your advantage

Thinking about competitive strategy is essential for companies to conquer their market. But to ensure this desired advantage, it

media monitoring

4 reasons to do real-time media monitoring

Social media monitoring is an essential element for companies. In an increasingly data-driven culture, gathering information about your audience

Crisis management

Crisis management: how to react to the negative scenario based on data

In times of social media, fake news and the high flow of information, crisis management is an important issue

Crisis management: 4 reasons for brands to position themselves

Crisis management is fundamental for the brand to have the least damage – financial and reputational – possible when

How to elaborate a communication strategy?

Communication strategy is still a very sensitive point when it comes to the gap between what is planned and

agencia de monitoreo de noticias

5 advantages of a media monitoring service for your agency

Since the middle of the last century, agencies of all kinds began to proliferate in the business sector. Large

public relations

4 essential metrics or indicators for your Public relations strategy

Although communication and public relations are not exact disciplines like physics or mathematics, it is also true that having

media valuation

Media Valuation: How it works in different media

The release, a partner of public relations professionals, has the potential to impact the visibility of companies. And media

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